@KimWhitler @TamaraMcCleary @JeffreyHayzlett @jeffsheehan Is there peer-reviewed research that marketing is a strategic function in successful companies? Yes. Perhaps we need to compile the data and educate board members.
After HBS (Harvard Business School 1990), Kathleen worked for Compaq Computer Corporation, where she held a variety of marketing roles from new product development to running the advertising for the North American business. She left to become the Vice President of Marketing for Tricord, a network storage company. Following Tricord, she was the Vice President of Marketing for Questia Media, a web start-up. Over the past last ten years, Kathleen has had a marketing consulting practice with clients spanning Fortune 500 companies to Texas Medical Center hospitals to start-ups.
Most recently, Kathleen was the Vice President of Marketing and Strategy for the Houston Astros. She launched the new ownership’s inaugural season campaign, which won the American Marketing Association Crystal Award as the top branding campaign in Houston. In November of this past year, she successfully launched the Astros new brand identity, uniforms and campaign.
A Boston native, Kathleen is married to Andrew Clark, a Wharton graduate, and has two daughters, Caroline and Paige.